Managing Social Media
You're on board the cluetrain, ready to have naked conversations with the groundswell...
but how does that work in a real company?
I'm exploring the practical issues of managing social media in large organizations—the organization, policy, process and technology issues that always seem to slow things down. I talk with people on the front lines of social media interactions at early adopter companies, learning from their experience and combining it with what I've learned in my other research and years of experience. I'll share what I learn with you—here, in my upcoming book, on my blog, and through my research and consulting services at Social Target.
If you have a great story of how things are working—or not—at your company, I'd love to hear it. If your company needs outside help getting things going, I'd like to hear that, too.
It's 2009. Time to get to work.
nathan at net-savvy dot com
January 2009
Resources
A Framework for Managing Social Media
Monitoring Social Media Before You Have a Budget
Social Media Analysis for Workgroups
Social Media Intelligence for B2B Sales
Guide to Social Media Analysis
Recommended Books
The Cluetrain Manifesto
The original source of many concepts popularized in social media. Read it free online.
Naked Conversations
A bit dated, but this very readable book tells the stories behind many early business experiences with blogs.
Groundswell
The best source on social media strategy, features Forrester's helpful POST framework.
Secrets of Social Media Marketing
Another good starting point, this one goes into more detail on specific sites and services.
